The Business of Weddings Creative Art Direction Studio has finally launched! BOW CREATE is official!
Do you ever get one of those realisations that something has been staring at you in the face forever?
I did recently, it dawned on me for the past two years I have been helping many creative business owners not just with my membership, mentoring and courses but actually privately working with so many on a multitude of projects but mainly offering a creative art direction service.
THE BEGINNING OF THE BUSINESS OF WEDDINGS
The Business of Weddings came to fruition after 6 years of helping new wedding planners and wedding industry business owners, I was known as the 'go to Fairy Godmother of Weddings' if anyone was feeling a bit stuck, needed advice or wanted to gain experience.
Three years ago I thought I would see if this was a viable business, I had the idea, I created a website, designed a course and started an Instagram page. I committed myself to take on interns from colleges in Europe to make sure what I teaching was of a high standard and they would pass with an accredited internship in my company, I was pushing myself out of my comfort zone.
I then invested in myself for a year, found some brilliant business coaches, and not so brilliant, but all this was
a learning curve for me as I understood quickly how not to deliver under par, watered down or confusing mentoring.
GROWING A BUSINESS DURING THE PANDEMIC
Then 2020 arrived! I watched my wedding planning business get totally wiped out, the baby I had run for 15 years and still do. With zero weddings I had more time to spend on the Business of Weddings. Along with my two fabulous interns we set up the Membership Club. I ran my course which was brilliant and juggled this pandemic, spending hours postponing and cancelling weddings left, right and centre.
Dealing with my own mindset, and others, this year has been huge. I have done everything I can to keep supporting my business buddies, creating a Facebook Group, The Business of Weddings Lounge which is a perfect platform for networking, getting to know each other, bringing in experts to keep everyone going and remaining positive. I know this has been a big help for so many this past year, feeling connected and supported.
This year, for me, has been an amazing learning curve, and I do love to learn. I was grateful for the time. Time off from running my planning business to really focus on growing my new business. There have been amazing highs and not so fab lows, that comes with any entrepreneurial journey, never expect it to be plain sailing.
So when did my lightbulb moment happen? It happened just two weeks ago, I was planning out my diary, booking private clients in and thought this is what I am being booked for and what I am brilliant at. My private work has been a large part of my journey over the past three years but only now have I realised it!
BOW CREATIVE ART DIRECTION SERVICES
I have been supporting wedding business owners with the following.
Understanding their niche and who they are talking to, let's call this marketing!
Creating a strategy and brand that shouts out about their brilliance and attracts their ideal clients who are dying to book them. I have gone back to using my design skills and am known for my eye, style and creativity, helping businesses really stand out from the crowds.
I have taught and organised 6 styled shoots this year during the pandemic! We plan out the 'brand', create inspiration boards making sure the aesthetics are going to work, organise the styled shoot, creating perfect content for content and marketing.
We then offer a copywriting service specifically tailored to the hospitality industry.
Website page copy, that dreaded About Me copy, writing blog posts, sales pages, articles, lead magnets and email campaigns.
Many businesses have pivoted to include more online products into their revenue stream this year, I have been helping them design courses, downloadable products and set up online services and shops.
Teaching business owners how to grow audiences to sell to. Including creating email marketing lists and campaigns.
Just running my eyes over their businesses and making constructive comments as to what they can improve. Where their strengths and weaknesses are creating a plan to target the areas of their businesses that need attention.
So BOW CREATE has been born, it is a creative direction agency offering all of the above services. Branding, marketing, copywriting and a blogging service.
If you are a business owner feeling overwhelmed, just not getting the attention and eyes on your business or would love someone to mentor you and get you from A to B then BOW CREATE will be a perfect solution for you.
My services are based on an hourly rate or if you wish to hire me for a project then I will quote. I also have built up a team of business support experts offering many services, website builds, photography, video, travel writing experts, social media management, and much more.
We help any business in the hospitality industry, here are some of the companies I have worked with.
Wedding Venues and Hotels
Photographers and Videographers
Wedding Florists and Stylists