I am going to be honestly blunt here, 80% of the emails I receive from wedding industry suppliers introducing their businesses to me are just awful.
I find it a pain even having to respond and I will tell you why.
They are too long, for example they include links to almost every tune they have ever played linking me to You Tube, usually crap images they have taken themselves on their phones or linking me to a badly designed website. If it is purple with confetti heart borders I am gone and running very fast towards the delete button!
Sell your magic, what you are good at and what makes you unique.
Be mindful, every wedding planner I know, of which there are many, struggles already with their massive email overload and to send out a half hearted attempt at portraying your business to a very tired wedding planner expecting them to click on the 10 links you have included, is not going to sell your business to them.
If they need to reply and ask questions such as what are your prices this is even worse. Often these emails will be dumped unless you are offering something quite unique to the industry such as taming wild cats.
You have started a business, you are excited and want to get your services noticed by the key people within your industry, these are more than likely the wedding planners in your area. This is your target market and ideal customer that will promote you and send you repeat bookings.
So here I will share a few tips.
Don´t send out