As we head into the start of 2023, we are still in engagement season with many couples planning romantic proposals on Valentines Day.
Engagement season typically starts around the American holiday, Thanksgiving, and finishes on Valentines Day.
Many engagements happen throughout the year too, trips away, the date they first met or another special occasion, yet the over riding consensus is the popular time is during the winter.
PLANNING YOUR WEDDING BUSINESS MARKETING
For most wedding business owners there isn't a marketing plan in place.
It is a case of full on in the summer, finally finishing the wedding season, celebrating free weekends and time again, then feverishly updating websites, galleries and jumping back onto Instagram!
Consistent marketing is key, plan out your marketing content during the winter months so it is working for you during the wedding season.
Everything these days can be automated and scheduled, which is a brilliant tool available to all small businesses.
BUT LET'S TAKE A LOOK AT HASHTAGS ON INSTAGRAM
Instagram is a brilliant piece of your marketing toolbox.
Using the right hashtags, posting good quality content and building a community of followers is exciting which is why so many wedding business owners are on it.
Instagram comes with its own set of rules and banned hashtags are just one of them.
One of the ones that surprised me was #valentinesday.
A hashtag most creative businesses would be likely to use next month.
WHY ARE THERE BANNED HASHTAGS ON INSTAGRAM?
Instagram bans hashtags when they receive a lot of reports of offensive or inappropriate content.
Not endorsed either are any hashtags that could cause mental health problems, comparisonitus or hashtags that clog up the system.
Valentine's Day is so over used during this time it falls into the banned category.
Some other interesting hashtags a wedding business could be using are beauty blogger, bestie, dating, date, boho, hot weather and parties, these are all banned.
WHAT HAPPENS IF I USE A BANNED HASHTAG?
Your post may have not done well. It will slow down your growth on the platform and less people will see your content.
Banned hashtags change all the time and Instagram don't publish them so I do recommend checking on Google occasionally to see if a hashtag you are using is banned.
There are some brilliant blogs with updated information including this one I read today.
Here they list the A to Z of all currently banned hashtags.
So to all my wedding business buddies don't use #valentinesday this year on your Instagram, let's keep your businesses flying!
If you have found this post useful I share many tips in my Facebook Group, The Business of Weddings Lounge, so come over and join us.