In the vast ocean of the internet, creative bloggers often struggle to get their website seen in a noisy industry. If you are one wedding planner working in an area where there are many how will you stand out?
This is where your SEO and Keywords come into play both on your website and blog. Plus you need to understand them for Pinterest.
Sharing content is great but unless you understand the basics you maybe wasting your time and your progress will be slower.
Now I hear you running for the door! It sounds far too technical but actually it isn't!
By understanding the power of keywords and how to utilize them effectively, you can increase your blog's visibility, reach a wider audience, and ultimately get your business much more visible.
In this blog post, I explore the importance of keywords for creative blogs and provide practical tips on how to use them to their full potential.
Keywords and SEO explained for Creative Bloggers with no Jargon
So what are keywords and why should we be using them?
Quite simply they are words or phrases that people use when searching for information, products, or services on search engines like Google.
For creative bloggers, using the right keywords can attract an audience actively seeking content related to their niche, art form, or creative expression.
By incorporating relevant keywords into your blog posts, you can improve your chances of ranking higher in search engine results, thus driving organic traffic to your site.
Identifying the Right Keywords for your Creative Blog
Before diving into keyword usage, it is essential to identify the most relevant keywords for your business.
Begin by brainstorming a list of potential keywords related to your niche and business.
There are tools like Google's Keyword Planner, SEMrush, or Ubersuggest can be valuable resources to discover popular and trending keywords within your field but I know this will make you run for the door in horror, so let's keep it simple!
What are your potential clients typing into Google?
Maybe it is marquee weddings Suffolk or Wedding florist Bristol.
Type these search phrases into Google and take note of the other suggestions that pop up. Google is telling you what people are typing in.
While it's tempting to target high-traffic keywords, keep in mind that the competition for these terms can be fierce.
For example Wedding in London so try to get more niche, An industrial wedding in Shoreditch.
Using your Keywords
Now that you have your list of chosen keywords, it's time to incorporate them into your blog posts.
It is no different to creating a set of hashtags, just using longer ones! Let's keep making this easy!
Example, food styling for photographers, Italian food styling for cookery authors.
However, remember that SEO is about more than just stuffing your content with keywords. Your primary focus should always be on creating high-quality, engaging, and valuable content for your readers.
Integrate your keywords naturally into your blog posts. Craft compelling titles and headers that include your targeted keywords. Ensure that your meta descriptions are informative, enticing, and also contain relevant keywords.
By striking the right balance between keyword usage and engaging content, you can increase the chances of ranking higher in search engine results and captivate your audience to make them want to read more.
Create Content with your Audience in Mind
Consider creating blog posts that address common questions or problems within your niche. Tutorials, guides, and behind-the-scenes glimpses into your creative process can also be highly appealing to your audience.
Easy blog posts to write are tips, 5 top tips to keep your wedding flowers fresh during the summer.
By providing valuable content that aligns with search phrases you'll not only improve your SEO but also build a loyal following of engaged readers.
Regularly Update and Optimize Your Keywords
The digital landscape is constantly evolving, and so are keyword trends. To stay relevant and maintain a strong online presence, regularly review and update your chosen keywords.
In the wonderful world of creative blogging, SEO and keywords can be the driving force behind your blog's success.
My signature Blogging Brilliance Course runs a few times each year where I teach creative business owners who don't do tech to learn how to write blogs for their businesses. It is a 6 week course where I host a zoom each week which can also be watched on replay.
I am hands on and have a community of creative bloggers who are learning all about Blogging and using Pinterest without feeling overwhelmed.
When you take the course you stay in the community as I know it is easy to put your blog on the back burner when you are busy so am there to support you when you have the time.
My Blogging cohort have seen amazing results and you will with many lightbulb moments!
Want to be kept up to date of the next Blogging Brilliance Course you can sign up here.
Why not come and join my free Facebook Community, The Business of Weddings Lounge
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Laura x