The one thing I often see where businesses go wrong is they aren't in their ideal customers head, they are in their own business head.
The way you write your copy on your website, blog posts and social media is key to building a connection and your customer resonating with you. The way you write could be the one deciding factor between choosing your business or a competitor.
This also applies to content you are creating so do read this post as just a few tips will make a difference.
Here are just some examples I have shared recently with my Blogging Brilliance Cohort.
TALK TO YOUR AUDIENCE AS IF YOU WERE HAVING A COFFEE WITH THEM
Let's imagine you are sitting in a coffee shop or at a venue with potential clients.
How would that conversation go?
You know your customers and what they need so talk to them to show them how you can help.
You may often share tips so include these in your blog posts and content for social media.
Things you take for granted your customers may not know, they have never planned a wedding, used a florist or booked a photographer.
As an example one tip I always share with potential customers whether they book me or not is to set up a wedmin email address.
It costs nothing to provide a tip and often is a lightbulb moment for your customer.
Make a note of what questions they are asking you and turn that into a blog post.
When writing, write to that one person sitting in front of you.
GET INTO THE VIBE OF WHAT YOUR CUSTOMERS ARE TYPING IN SEARCH PHRASES
If you are creating blog posts to increase your SEO, you need to understand what your audience are typing into Google or Pinterest.
Think about what you have typed into Google over the past week.
They are often questions.
As an example mine has been 'how long should I cook a jacket potato in my air fryer for'!
Yes I have just bought one!
If someone was looking for wedding inspiration they would be typing in questions.
What Spring wedding flowers should I use in my bouquet, what flowers should I avoid in hot weather, unusual ideas I could use for my wedding ceremony, how do I create a table seating plan for my wedding, when should I send out my Save the Dates, should I offer my guests ..,what wedding dress should I choose for my body shape?
Note here the 'I'.
If your blog posts or content match exactly the searches your potential customers are looking for you are much more likely to show up.
PINTEREST SEARCHES
Pinterest is slightly different but if your blog posts have already answered questions then it is straight forward when taking your posts across to Pinterest.
Let's take a look at what potential clients would be typing into Pinterest to help you.
We all use Pinterest to search for inspiration so here are a few search terms as an example.
Colourful wedding ideas
Ideas for a Barn Style wedding
Spanish wedding ideas
Wedding Ceremony Ideas
2023 wedding trends
Engagement ring ideas
Wedding dress ideas
Wedding hair accessories
Winter wedding Inspirations
Everytime you create content always bear in mind what people are searching for and align your content to answer these questions and searches.
NOTE THE 'I's, I, IDEAS, INSPIRATIONS
I hope this post helps you and if you would love to be part of my next Blogging Brilliance course starting at the end of February I would love to see you there.
We cover Blogging, Pinterest, Monetising your Blogs and creating an email list and online products in very easily understood way.
I like to keep things simple!
If you would love to be kept informed of the course you can sign up here.