An about bio is an essential part of every small business that helps visitors understand who you are, what you do, and why you do it.
Yet writing your own bio can be intimidating. You don't want to appear to be boasting yet you also need to share how fabulous you really are!
It is an important part of establishing your personal brand.
Here are some tips to consider when writing an about page.
Imagine being in a cafe or a networking meeting and being asked what you do and why you started your business.
What would you say?
A good tip is to pretend you are in this situation and record your answer on your phone.
Here are some more tips to help you know what to include and not to include.
Start with a Hook
Grab your reader's attention with an opening sentence that's interesting and engaging. You want to pique their curiosity and make them want to read more.
Share your Background
Briefly introduce yourself and your professional background. Highlight any relevant education, certifications, or work experience that make you stand out.
Showcase your Skills
Share your top skills and how you've developed them. Highlight any unique talents or areas of expertise that set you apart from others in your field.
Show your Personality
Your About Me bio is a chance to show off your personality and what makes you unique. Share your passions, hobbies, and interests outside of work to give readers a sense of who you are as a person.
Keep your bio short and sweet. A paragraph or two is usually sufficient. Don't be afraid to cut out any unnecessary details or fluff.
Use a Professional Tone
While you want to show your personality, it's important to maintain a professional tone. Avoid using slang, jargon, or overly informal language.
Include a Call to Action
Encourage readers to connect with you or learn more about your work by including a call to action at the end of your bio.
This could be a link to your website, social media profiles, or an email address.
Remember your About Me bio is an opportunity to showcase your professional accomplishments and personality.
If you would love my eyes on your business bio get in touch with me. firstname.lastname@example.org