Talk to your Customers, Not at them
The one thing I often see where businesses go wrong is they aren't in their ideal customers head, they are in their own business head....
top of page
THE BUSINESS OF WEDDINGS BLOG
Search
Laura Charles
Jan 26, 20232 min read
Banned Hashtags on Instagram
As we head into the start of 2023, we are still in engagement season with many couples planning romantic proposals on Valentines Day....
Laura Charles
Nov 2, 20227 min read
How do I Deal with Bad Reviews on Google My Business?
Last week one of my Business of Weddings members contacted me as she had been dealing with a difficult client. She had been floored, for...
Laura Charles
Oct 18, 20222 min read
How can I get my work featured?
The wedding industry has its own framework when it comes to marketing, one of the biggest accolades many photographers, planners and...
Laura Charles
Sep 23, 20224 min read
The Wedding Business 'Blog Bank'
Let's Look at Social Media I hear you, I see you, spending so much of your precious time on social media platforms to gain those instant...
Laura Charles
Aug 16, 20223 min read
Where does a blog fit into my wedding business marketing?
I get you, blogging is time consuming, difficult if you are not a writer and not on your top of the list things to do. You are a wedding...
Laura Charles
Apr 11, 20223 min read
Know your Niche
The one thing I teach all my business owners is know your niche, understand who you are talking to. I have literally copied and pasted...
Laura Charles
Mar 8, 20227 min read
5 Wedding Business Boundaries every Wedding Planner should have
Let's welcome March, the month the spring flowers emerge and we can look forward to longer nights, warmer weather and of course wedding...
Laura Charles
Feb 14, 20223 min read
Let me Gift you 25 Canva Instagram Templates
Wedding world is a very visual place and creating content for your wedding business is vital as we shift to more engagement online and...
Laura Charles
Feb 11, 20223 min read
Is Your Wedding Business Valentines Ready?
A third of engagements happen around Christmas, yet over 6 million couples will get engaged on Valentines Day. It is the second most...
Laura Charles
Feb 8, 20223 min read
How can I get more eyes on my Wedding Business Website?
Creating your wedding website is one of the fun parts of starting your wedding business. You have nailed your ideal client and know...
Laura Charles
Jul 9, 20214 min read
Why use Email Marketing for your Wedding Business?
If anything else this past 18 months has taught us one thing, to be able to diversify. Pivoting was a big word in 2020. For many, working...
Laura Charles
May 23, 20213 min read
Pinterest for Wedding Pros
If you are in the wedding business you will already know that ALL your clients use Pinterest when looking for wedding inspiration. HOW...
Laura Charles
May 1, 20213 min read
The Business of Weddings Membership is 1 Year Old Today!
Woohoo, we are one! What an extraordinary journey and have absolutely loved every minute of building this Membership Club for the wedding...
Laura Charles
Apr 21, 20214 min read
How to maximise your Wedding Blog reach using Pinterest
After many Masterclasses and a paid Mini Workshop about blogging for your wedding business in the Business of Weddings Facebook Group, I...
Laura Charles
Apr 10, 20214 min read
Featured Article Destination Weddings Sur in English
Recently I was invited to contribute to an article about destination weddings for one of the largest local English newspapers in Spain,...
Laura Charles
Mar 25, 20214 min read
Are your Ideal Clients finding your Website?!
IS YOUR BUSINESS BEING FOUND? Are clients finding your website on Google, Pinterest and other search engines? How are you directing...
Laura Charles
Mar 11, 20214 min read
A Stunning Rebrand for Silverscreen Photography and Video
I love nothing better than seeing businesses transform and this brand identity is just one of the most recent projects I have been...
Laura Charles
Mar 5, 20214 min read
Should I Target the Luxury Wedding Industry?
So often I hear business coaches saying they are in the luxury wedding industry or new planners saying they want to target the luxury...
Laura Charles
Jan 23, 20214 min read
Don't Try to be Your Clients Best Friend
This is very sound advice if you are just starting up in the wedding business or even if you have been going a while. The reason I am...
bottom of page